Assessment 1 ‘Start-Up Plan’ Visual Strategy Map
Your midterm assessment is a focused, one-page visual plan to demonstrate how you would start up your business.
Visual Strategy Map
Details:
• 50% TMM Individual Submission (Mid-Term) in the form of a ‘strategy map’ of a business start-up plan. Following feedback and suggestions on draft presentations, students will present their work in Blackboard.
• You need to present a ‘strategy map’ (a visual representation of their start-up business strategy). This is marked.
• You need to add ‘Business Plan’ to your map. This is not marked, but will help in assessing the strategy map. Attach it along with your map.
Business Planning is essential, and during the first part of the term you will work towards developing a business plan for a start-up business of your own. You need to transform your business start-up plan into a visual strategy map. You will use a simple ‘strategy map’ process to generate a one-page start-up plan for each student’s business concepts.
Strategy Map: focusing on critical thinking and efficiency of expression and delivering the highest possible substance in the minimum of space. You will develop and submit a one-page visual representation of that environment using tools and insights form the lectures and materials. You can use any style of ‘mapping’. We recommend you to use mind-mapping. The University provides you with free software for mind-mapping.
Students will submit one one-page visual strategy map of their start-up business plan. Please include your business plan document –below- (up to 1500 words max).
The idea for the business plan must NOT use the material from other modules. Start-up and business plans from other coursework and modules will constitute academic misconduct (plagiarism).
Strategy Map Marking Principles:
Please note that you are only assessed on the one-page visual strategy map. No word-count as this is a visual assignment. The one-page visual strategy map needs:
• it needs to represent complexity
• the ‘reader’ needs to be able to understand what is simple by stepping out of the whole complexity and looking at the relationships between parts (relationships between nodes, like in the example shown in class in week 1/3/4).
• it must reflect the Cynefin framework (week 5): show cause and effect relations (and what may impact on that cause and effect).
The breakdown is as follows:
Design of the Map 25%
Incorporation of Theory 25%
Operationalisation 40%
Logic behind the Map 10%
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