Conduct brand research on two companies using authoritative sources. One company should be less than ten years old and the
other at least twenty-five years old.
Based on your research, prepare a comparative analysis to address the following:
Describe the two companies and their brands:
Briefly, describe each company’s products or services.
Identify and describe the core values of each brand.
Compare and contrast the branding strategies ofthe two companies:
What is different about each branding strategy?
What do the two branding strategies have in common?
Compare the branding strategy approaches ofa younger brand and a more established brand.
Use authoritative sources of information to research the two selected companies. Cite the sources of information you use.
