Some of the most successful companies are successful because they have developed loyalty among their customer base. Even through a significant crisis, the company has been able to retain customers and rebound, growing an even stronger customer base. Customer loyalty should be one of many goals of a health care organization’s marketing team. You have been tasked with developing a customer satisfaction survey aimed at the elderly population of your organization. First, research current trends in health care customer satisfaction and prepare a paper describing how customer satisfaction data is obtained. Next, discuss the advantages and disadvantages of surveys in collecting patient satisfaction information. Finally, prepare a survey or questionnaire a survey and discuss the key components of your survey and how the survey will help the marketing team. The developed survey or questionnaire should be attached in an appendix to your paper. Instructor’s Comments: Include the following The concept of patient satisfaction scores and a discussion how these scores impact a health care organization The different sources of patient satisfaction data The strengths, weaknesses, advantages, and disadvantages of surveys for collecting data The difference between well-written and poorly-written survey questions and the way the questions are presented A patient satisfaction survey and a discussion of the results for the marketing team
