Gain a comprehensive understanding of the various theoretical influences (psychological, social and cultural) upon consumption as a practice.
Synthesise the contemporary issues involved in consumption practice that have a broad societal relevance.
Analyse, evaluate and interpret consumer behaviour theories and models and apply them to professional marketing practice in order to take informed and effective decisions.
Develop the art of constructing and defending arguments related to the field of consumer behaviour, as well as undertake self-analysis, probing their own motivation and behaviour as consumers.
Plan, conduct and report research in the field of consumer behaviour to provide recommendations for effective marketing strategies
Develop the independent learning ability required for continuing professional development.
