A health care organization’s philosophy is expressed in its mission and vision statements. A strategic plan’s foundation may be traced back to the mission and vision statements, and is implemented in the marketing plan. The marketing plan, therefore, must be the vehicle by which the organization accomplishes its mission and vision.
By the end of Week Three, write a 1,400 to 2,100 word paper critically evaluating the alignment of your current health care organization’s marketing with its mission and vision statements. The analysis must not be a restatement of the organization’s mission, vision, and marketing strategy. Rather, it should be a critical evaluation of the alignment between the organization’s marketing principles and its mission and vision.
Create a table, organizing your analysis using the SWOT template on your student Web site. Integrate marketing mix and SWOT frameworks to produce an evaluation of your organization’s current approach. Support and discuss the information in your table with narrative analysis grounded in course literature.
Address the following elements:
What is the organization’s mission and vision? If your organization does not have a mission and vision statement, interview key leaders within the organization to assess, informally, the mission and vision of the organization.
How effectively does the organization’s marketing mix align with its mission and vision?
How effectively does the organization’s product and service strategy align with its mission and vision?
How effectively does the organization’s placement strategy align with its mission and vision?
How effectively does the organization’s promotion strategy align with its mission and vision?
How effectively does the organization’s price strategy align with its mission and vision?
How effectively does the organization’s positioning strategy align with its mission and vision?
Note. The assignment should present an unbiased analysis of the alignment between the organization’s mission and vision statements and its marketing principles. It should not defend or indict the organization. It should merely provide a systematic, objective description of the organization’s current practices.
