Consumer Behavior Websites
Paper details:
Please read Chapters 11 – 13 in Consumer Behavior
Assignment 9
Class Participation – Discussion Forum – Web Exercise
Please review the Class Participation Policy located in the Course Essentials section of the syllabus for this course. Learners are expected to have weekly interaction with the Faculty Mentor as well as with other Learners through class participation in the Class Discussion Forum. Learners must post to the Course Discussion Forum at least once each week. The post should be a direct response to the topic for the week and include brief commentary on the posts of other classmates. Your post must be substantial and thoughtful and be a minimum of 250 words. It is recommended that you write your post in Word to track your word count and then copy and paste it into the discussion forum space in the course syllabus.
Identify, investigate, and review three (3) sites that focus on consumer behavior capabilities from RESEARCH CONSULTING COMPANIES. These research consulting companies must list a series of specific capabilities and highlight methods and tools that can help the business manager make better educated decisions on how to capture more market share. Please integrate Chapter 11, 12 and 13 concepts into websites.
Book access can be found at www.chegg.com
Book is named “Consumer Behavior: Building Marketing Strategy, 13th ed”
The book should also be used as a source
