Write a 1-3-page assessment that explains each stage in the consumer buying process.
SHOW LESS Competency 4: Analyze common internal sources of quantitative information utilized in strategic decision making. Describe the need-recognition stage of the consumer buying-decision process. Describe the search for product information stage of the consumer buying-decision process. Describe the product-evaluation stage of the consumer buying-decision process. Describe the product-choice and purchase stage of the consumer buying-decision process. Describe the post-purchase use and evaluation stage of the consumer buying-decision process. Describe the disposal of the product stage of the consumer buying-decision process.
Write a 1-3-page paper that explains each stage in the consumer buying process. State which stage you feel is the most critical and why.
The following stages comprise the consumer-buying process:
Need recognition. Search for product information. Product evaluation. Product choice and purchase. Post-purchase use and evaluation of product. Disposal of the product.
