In your answer, be sure to discuss the assumptions about consumer choice that exist in a consumer society, and also the applicability of those assumptions to your recent purchase. In order to address the essay topic both theory and data are required: the data comprises a rich and detailed explanation of your recent purchase, and the theory (from lectures and readings) is used to provide a critical evaluation of the data. Thus you must use the existing literature to support your answer. Be sure to reference your sources fully and accurately.
Essays must be submitted in hard copy and should be word-processed and printed on white, A4 paper. Pages should be numbered and stapled together in the top left hand corner. Assignments should include a Title page (giving Module Title, Anonymous Code, Programme and Date). The word count includes all the text (plus endnotes and footnotes), but exclude diagrams, tables, bibliography, list of references and appendices.
Marking Guidelines
Performance in the formative assessment for this module is evaluated against the same criteria as for the summative assessment:
• Relevance to question(s)
• Organisation, structure and presentation
• Depth of understanding
• Analysis and discussion
• Use of sources and referencing
• Overall conclusions
Plagiarism and Collusion
Students suspected of plagiarism, either of published work or work from unpublished sources, including the work of other students, or of collusion will be dealt with according to Business School and University guidelines
