Consumer Evaluation Analysis

Assignment #1

Consumer Evaluation Analysis

Purpose of Assignment

• Individual writing assignment to evaluate advertising and marketing for:
  • Food
  • Specific Exercises / Exercise Programs / Exercise Equipment oDiet Claims, for example: Keto Diet, Atkins Diet, Paleo, South Beach, etc… oEnergy Drinks / Nutritional Supplements

 

• The purpose is to achieve the following Course Learning Outcomes:

 

• To explain the basics of exercise prescription and wellness AND/OR oTo interpret individual nutritional needs and explain results AND/OR oTo differentiate types of exercises and benefits of each

 

Assignment Format

• Written in paragraph format (no bullet points)
• Calibri Font, size 11
• Double Spaced
• Left Justified
• “Normal” Margins
• Page numbers on bottom right

 

• Page 1:Title Page oPaper TitleoFull NameoStudent IDoCRN

oInstructor NameoDue Date

 

• Page 2: Advertisement oEither a copy & pasted version of your advertisement OR a scanned copy (pdf)oIF FROM A PRINTED SOURCE (a magazine, etc…):
  • Source and title of advertisement (ex: Women’s Fitness)
  • Page number
  • Date of PublicationoIF FROM A WEBSITE or ELECTRONIC SOURCE:
  • ENTIRE website address and inserted hyperlink
• Page 3 & 4: Written Analysis (Evaluation & Analysis) 1-2 pages in length.  NO MORE THAN TWO PAGES!!!
  • Introduction
    • Thesis Statement
    • Outline the body of topics

 

• Body of Topics:
• Discuss and analyze the product by answering the following questions:

• What are the general claims this advertisement is making? They can be obvious (statement of fact) or inferred (subtle use of imagery, and association)
• Is the use of this product supported by scientific evidence?
• Are there conflicting studies or opinions?
• Does the “product” match the target audience?
• Are there any hazards associated with the use of this product?
• Are their cheaper, more effective, or healthier methods of achieving the intended results?
  • Discuss the positives and negatives of the advertisement
  • Be sure to “think critically”
• Who is the target audience?
• What techniques are used to capture their attention?
• Is the advertisement straightforward and factual?
• Is there important information missing?

oWhy might the company not include all information?

• Why might the company deceive, or manipulate?

 

oConclusion:

• Restate the Thesis
• Summary of Key Points from the Body of Topics
• State how key points answer the Body of Topics questions

 

          Page 5: References oList the source of the advertisement

• Alphabetically list the references used to support your evaluationoAPA format (see web link on Blackboard)
• Use reputable journals (NOT health magazines, blogs or popular books), your course textbook, or other high quality sources (Encyclopedia Britannica – High Quality, Wikipedia – Low

 

CRITERIA	Assessment Rubric for Individual Written Report	SCORE
TITLE PAGE	Paper Title, Student’s full name, ID #, CRN, Instructor’s name, and Due Date	1
ADVERTISEMENT	If a magazine based advertisement: includes source of the advertisement and its title, page, and date of publication. IF a website based advertisement: includes the entire web page address including a link.	1
Introduction	Contains a thesis statement, stating why assignment is important, a reference to justify the assignment, and outlines the body of topics.	3
Evaluation	The section properly discusses and analyzes the product by answering the following questions: -What are the general claims this advertisement is making?  They can be obvious (statement of fact) or inferred (subtle use of imagery, and association) -Is the use of this product supported by scientific evidence? -Are there conflicting studies or opinions? -Does the “product” match the target audience? -Are there any hazards associated with the use of this product? -Are there cheaper, more effective, or healthier methods of achieving the intended results? There is evidence of critical thinking.	10
Analysis	Positive and Negative aspects of the advertisement are discussed	3
Word Count	1-2 pages.  Calibri font, sized 11.  Double spaced, with “normal” margins.  Pages are to be numbered.	3
Conclusion	Restating thesis statement, include a summary of key points from the body paragraphs.  State how these key points answer the assignment questions.	1
Reference	All references should be in APA format. References are listed in alphabetical order.	1
Mechanics	Punctuation, spelling, and grammar are correct.  Words are well chosen.  Sentences are clearly written.  There is a use of headings and the content is written in an organized fashion.	2
TOTAL		25