Word Count: 3000 words (excluding references and appendices), 20+/- reference Harvard system
The organization Corporate Social Responsibility (CSR).
For your selected organisation you are to first perform a strategic analysis to examine in-depth the nature of the strategic issues they face. You should then propose at least TWO strategic options for addressing the organisation’s strategic issues. You should then critically evaluate the pros and cons of these different strategic options before choosing the ONE option that you think is most appropriate for the organisation. Finally you will explain how the organisation should implement that strategic option, reflecting upon any potential barriers and challenges. Your report should draw upon relevant strategic management concepts, theories and frameworks, and be supported with evidence and analysis.
Your report should be structured as follows
Section A: Strategic Analysis (1000 +/- words)
In this section you should identify your chosen organisation and perform an in-depth analysis of the strategic issues it currently faces. In your analysis you should make appropriate use of strategic management concepts, theories and frameworks (e.g. you might utilise the PESTEL and Porter’s five forces frameworks, the VRIO framework, the Mitchell et al (1997) framework for stakeholder mapping and salience, Porter’s generic strategies, corporate and international strategy frameworks etc.).
Section B: Strategic Options and Choice (1000+/- words)
In this section you will propose and evaluate different strategic options (alternatives) for the organisation to address its issues. These options should be identified clearly, and they should also be discrete/non overlapping. You should propose at least TWO strategic options. You should evaluate the pros and cons of the different options before making a strategic choice about which option you think is most appropriate for addressing the organisation. The justification for your choice should be clear, and fully supported by your analysis and critical evaluation
Section C: Strategy Implementation (1000 +/- words)
In this section you should discuss how the selected organisation should implement the strategic option you have recommended. Include a plan for implementation identifying for example activities that need to be performed, timelines for work to be done, resources needed, how progress will be monitored and controlled. Reflect on possible barriers and challenges the organisation may face in implementing your plan. For example, there may be stakeholder issues, a culture that is not conducive to change, or limitations in existing resources and capabilities. As far as practicable your recommendations for implementation should be tangible, realistic and specific.
We do not expect you to use ALL strategic management theories, concepts and frameworks introduced in the lectures and reading, only those relevant to your chosen organisation, its specific situation and the issues it faces. You can draw upon theory and concepts from other modules if correctly referenced and relevant. However, the lens through which you examine your organisation and its issues should be one of strategic management.
Presentation
Use of figures and tables to support discussions is encouraged, but such figures and tables should be appropriately captioned and referenced in the text. The document should be prepared with 1.5line spacing.
