Unit VIII Mini Project
Create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organization issue and meet the needs of the people involved.
Coca Cola Limited is the company to use.
Provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal’s (2010) communications questions which are:
1) what am i trying to achieve?
2) how will my audience react to what i am trying to achieve?
3) will my message be resisted?
4) what do i know about my audience that will help me tailor my message?
