Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and
predict their profitability for the organization. For this task, you will select a business that would like to develop new products
and services in order to attain a competitive advantage in the global market. You willfirst consider the products and services
the company currently offers and recommend new products and services that have the most potential for profitability based
on your evaluation. You will then identify the target market and consider how you would reach that market using traditional
mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive. Ifyou
discover a market exists for a new natural food product that is desired in other countries but not readily available there, this
might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one ofthe industries listed below:
0 agriculture
0 banking
o hospitality
0 healthcare
0 retail
o transportation
0 technology
