Order Description
Find an article about a firm’s current use of IT to enhance their customers’ experience or select a firm you are familiar with. Write a short paper describing the following:
Where is IT’s enhancement of the customer experience delivering value to the organization?
What challenges or obstacles does the firm encounter in enhancing the customer experience using IT?
Your paper should be 3-5 pages in length and conform to CSU-Global Guide to Writing and APA Requirements. Include at least 1 scholarly reference in addition to the course textbook. The CSU-Global Library is a good place to find these references
