Mersey Cruises, a local cruise line that organises cruises in the British Isles and North West Europe, has been experiencing a drop in bookings over the last
few months- Its CEO has requested urgently for a preliminary customer satisfaction survey to be designed in order to collect and analyse both quantitative
and qualitative data that will be used in order to assess the current situation-
In your report you should:
[El Provide an overview, as an introduction, of the key steps required for planning and implementing a customer satisfaction survey for Mersey Cruises- [El
Discuss and analyse the key differences between quantitative and qualitative research- [El Design a self-administered questionnaire that will make the
collection of both quantitative and qualitative data possible- [El Provide guidance to the CEO, as a conclusion, on how the survey should be carried out in
order to collect and analyse reliable data-
Your work should be presented in academic report format- This should have a concise introduction, present your facts in a logically structured way,
incorporate an analysis/discussion section where you consider the points you have put forward, and present your conclusions- It should be fully Harvard
referenced using the appropriate conventions-
