Order Description
Develop a great understanding of least TWO digital marketing tools/ platforms most commonly found in today’s business environment. From working with your client and the findings from the Audit in Assessment 1, choose TWO digital marketing tools that would meet the needs of the company.
The format of the submission is to be as follows:
? Introduction: Give a brief background of the company and an overview of the findings from the Audit. State your justification for choosing the two tools you will be exploring in detail.
? Digital Marketing Platform/Tool #1:
o Give a background/history of the platform/tool (e.g. Facebook started in 2004, etc.), the
pros and cons, etc.
o Which digital marketing/business objective does this fulfil for the company? o Implementation of the platform/tool to be used (see below)
o How will you measure its success?
? Digital Marketing Platform/Tool #2:
o Give a background/history of the platform/tool (e.g. Facebook started in 2004, etc.), the
pros and cons, etc.
o Which digital marketing/business objective does this fulfil for the company? o Implementation of the platform/tool to be used (see below)
o How will you measure its success?
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