Order Description
Discuss the theoretical aspects of diversification
(such as its meaning, how a firm does it and why, its types, its advantages and disadvantages and arguments about diversification). Use examples to analyze the issues relevant to the diversification theory
by incorporating empirical evidence (Data) from Virgin Company which does diversification in a lot of products.
In the empirical part we should do a case study about Virgin, showing the history of the company, why the company decide to do diversification and how? what are its products? what are the benefits it gained from diversification?
Finally, the end of the research should include conclusion and policy recommendations for the company “Virgin”
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