COURSEWORK 2017: 1500 (+/- 10%) word report – 400 words per question (approx.)
The Nature and Sources of Competitive Advantage: Disney
One of the important themes running through this module is competitive advantage. We integrate and extend our prior analysis of competitive advantage by bringing together industry analysis (Chapter 2) and the analysis of resources and capabilities (Chapter 3). With reference to the Disney case provide detailed responses to the questions below using relevant theoretical support.
Questions:
1 How does the concept of ‘economies of scope’ help to explain Disney’s diversification strategy?
2 What are the pros and cons for Disney of operating television and cable networks?
3 In 2009 Disney announced that it had acquired Marvel Entertainment, a comic book and action hero company for $4billion. How would you evaluate the value-creating potential of this decision?
4 What are the key challenges Disney’s senior managers face in running such a diverse set of businesses?
Provide detailed responses giving reasons to the above questions using wider reading, strategy content, theory & terminology.
*Provide a detailed response to ALL questions. Each question is equally weighted.
Submission: WEDNESDAY 19 APRIL 2017 [12.00-Midday]. Submit one electronic copy to the Dropbox.
Include a Front Sheet with the following information:
Module Title; Module number; Title of the assignment; your student number (not your name); word count and date.
Format: Each question requires a separate section with a heading.
Word limit: 1500 words +/- 10% – that is: 400 words for each question (approx.).
Use page numbers.
Use Arial, Calibri font size 12 or Verdana, font size 10.
Use 1.5 line spacing.
