Page 1 Electronic Commerce Systems
Title Development of an e-commerce website
Weight 30% of overall unit assessment Due time 5pm, Monday (11/09/2017), Week 10 for Assignment2-1 5pm, Monday (25/09/2017), Week 12 for Assignment2-2 Length Maximum 1500 words for Assignment2-1 Task description You will develop a prototype (front end) of e-commerce website for a real or fictional business. This assignment includes 2 parts: • Assignment2-1 is a system analysis and front-end website design document. • Assignment2-2 is a prototype of an e-commerce website which is built according to Asignment2-1. (The prototype may not fully operate, and you don’t need to write programs.) Objectives Assignment2-1 • You should outline the business background and its customers/visitors, and the aim of developing the website. • You should analyse the business by utilizing at least 2 of the following tools o SWOT analysis o Audience analysis o Environment analysis o Risk analysis o Scope analysis o Structure chart • You should determine the objectives to develop the website according to the above business analysis. The objectives include o Online marketing – You should determine and discuss a marketing strategy in the context of the website. o Online sale/purchase – The website should have at least 10 products within at least 4 categories. Visitors can complete purchase from viewing a catalogue through to receiving order confirmation. o Customer centric design – You should analyse the targeted visitors, and develop solutions for usability, accessibility, interactivity, personalization, etc. o Trust creation and maintenance – You should outline and explain types of trust that are relevant to the website. Page 2 o Other objectives, such as implementation of security, recruitment, special e-commerce environment, new e-payment system, etc. • You should develop your solutions (functions, features and/or components of the site) for the above objectives. For example, catalogue, shopping cart and transaction processing are the basic functions for online sale. Business information, customer support/help, security statement, privacy policy, virtual community, etc. are examples for one or more objectives. Relating current technologies, such as Web 2.0, mobile technology and artificial Intelligence, will be a bonus. You should try to avoid functions, components or features that annoy the visitors. • You should utilise a concept map to summarise the relationship among the above aim, objectives and solutions. • You should design the website according to the above analysis, where o You should ustilise a navigation map hyperlink structure design, and o You should utilise story boards for web page design. You should organise document contents logically. You can revise or update the analysis/design document after it is submitted initially, and submit the updated version of Assignment2-1 together with Assignment2-2. In the updated version, changes must be highlighted or indicated clearly. Significant changes to the original analysis/design indicate a poor original analysis/design, and therefore you can’t get additional marks from the revision work. Assignment2-2 You are required to build an e-commerce website by utilizing an authoring tool. Microsoft Expression Web 4 is recommended. Your website must be assessable without installing it to a server. • Your website should completely and accurately implement the design in Assignment2-1. • Your website should be user-friendly according to customer centered design. • Hyperlinks in your website should be intuitive and functional. While programs for the back-end processing are not required, the site should explain the back-end processes, where appropriate. For example, you designed to include a search function, which allows a visitor to enter keywords and click a button or use the Enter key to activate a search. Although the search function may not actually operate, the site should respond with a dummy search result, or provide an explanation about what happens. Page 3 Marking criteria Category Specific criteria Maximum marks Understanding of issues Concise and relevant description of the business and customers (5) Appropriate marketing strategy (5) 15 Logical analysis of technical and social issues (customer centric design, trust, etc.) (5) Requirement analysis Complete and logical e-commerce solutions (10) 10 Use of analysis/design tools Accurate and complete concept map (5) 25 Accurate and complete story boards (10) Intuitive navigation map (5) Appropriate other 2 tools (5) Website Complete and accurate implementation of design (20) 45 Effective components (Quality and number of elements for e-commerce) (15) Friendly and workable website (5) Appealing presentation (layout and components) (5) Authoring skill Capable in using authoring tool (5) 5 Total mark 100 Document Format • Assignment2-1 must be word-processed using MS-Word. • Assignment2-1 must contain an assignment cover sheet. • Filename = YourLastNameFirstInitial_
