LTAF and Assessment Brief for Students
Module Title: Entrepreneurial Opportunity
Brief introduction to module:
Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire. Small businesses are a vital and growing part of the UK economy, many with a global context. This module focusses on what is an entrepreneurial opportunity and how to turn it into a successful business venture.You will learn about: different forms of entrepreneurial activity; key stages and elements of new venture creation; entrepreneurial skills and behaviours; opportunity recognition and assessment; value proposition; success factors and developing your entrepreneurial skills.
Module learning outcomes
1. Knowledge outcome – You will be able to develop your understanding of entrepreneurial opportunities/ideas, their value propositions and how to exploit these for success
2. Intellectual /transferable skills outcome – You will be able to consider a complex entrepreneurial issue and propose feasible alternative options for consideration.
How the module develops Business Readiness
I am developing the application of knowledge to practice, considering commerciality and markets and am practising my communication and presentation skills. I am developing my curiosity and developing knowledge of entrepreneurial skills, learning to apply them in creating a new venture. I understand how to act entrepreneurially through idea generation and to problem solve by identifying gaps in current markets. I am learning to identify important entrepreneurial opportunities in markets around the world and develop my understanding of the process of generating ideas and their value propositions.
Week No. Lecture topic Seminar activities (Detailed information on each week’s lecture & seminar activities are posted on Moodle) Recommended reading Directed study Alignment to Roehampton Business Graduate
BR1 BR2 BR3
1 Module introduction and assessment briefing:What is entrepreneurship, why & for whom is it important? How may entrepreneurial activities be distinguished from innovation, creativity, & what are possible relationships among these phenomena?
Assessment Briefing (formative and summative)
Our Opportunity: why will or won’t this work?
Objectives
• To understand the purpose of the module and agree expectations of course lecturers & entrepreneurship students
• To begin to understand the nature of entrepreneurship and opportunity-seeking behaviour within various types of contemporary organisations
• Assessment Briefing Our Opportunity: why will or won’t this work?
Chapter 1 in core reading text
Core Reading Text E-Book:
The core text for this module is an e-book; The New Business Road Test. 5th edition by John Mullins and published by Pearsons.
This is an e-book and linked to the Moodle site. Each Moodle week has a link to the chapter(s) you should read.
Recommended reading for this week is Chapter 1 in core reading text
1. Every week study next week’s slides available on Moodle before attending each lecture/seminar.
2. Every week review current week’s study slides available on Moodle after each lecture/seminar
3. Every week complete weekly core reading plus recommended journal articles before attending each lecture/seminar (All referenced articles are available via your e-journal access on Library Resources)
4. The above 3 points should be completed each week.
X
2 Will the fish bite?
Objectives
• Stage 1 – the Micro Market Test
1. Exercise to support formative assessment: idea generation and looking for opportunities.
What are possible entrepreneurial opportunities?
Recommended reading for this week is Chapter 2 in core reading text
1. The above 3 points (in week 1) should be completed each week.
X
3 Is this an attractive market?
Objectives
• Stage 2 – The Macro Market Test 1. Class Debate: Systematic Search for entrepreneurial opportunities Versus Entrepreneurial Alertness What are possible entrepreneurial opportunities?
2. Searching for
Opportunities –
Instructions for
Guided Walk around
Roehampton.
3. Conduct Guided Walk around Roehampton looking for entrepreneurial opportunities.
Recommended reading for this week is Chapter 3 in core reading text
1. The above 3 points (in week 1) should be completed each week.
X
4 Is this an attractive industry?
Objectives:
• Stage 3 – The Macro Industry Test
• Formative Assessment Briefing and how it links into the summative assessment.
1. Detailed Formative Assessment Briefing and how it links into the summative assessment.
Recommended reading for this week is Chapter 4 in core reading text
The above 3 points (in week 1) should be completed each week.
X
5 . Week 5: Reading Week
Objectives:
• To understand requirements of the module assessment (formative and summative).
• To reflect upon learning on the module to date & develop an overview of further topics on Moodle to be covered.
The above 3 points (in week 1) should be completed each week.
Do formative assessment
X
6 Competitive and economic sustainability: how long can we dance?
Objectives:
• Stage 4 – The Micro Industry Test
1. Present formative assessment
Recommended reading for this week is Chapter 5 in core reading text
The above 3 points (in week 1) should be completed each week.
X
X
7 What drives your entrepreneurial or investment dream?
Objectives:
• Stage 5 –The mission, aspirations and risk propensity test 1.Assessment briefing – link between formative (already completed) and how to start work on summative assessment Recommended reading for this week is Chapter 6 in core reading text
The above 3 points (in week 1) should be completed each week.
X
X
8 Can you and your team execute
Objectives:
• Stage 6 – The “can you execute?” test Field trip (to be confirmed) Recommended reading for this week is Chapter 7 in core reading text
The above 3 points (in week 1) should be completed each week.
X
9 Your connections matter: which matter most?
Objectives:
• Stage 7 – The connectedness test
Recommended reading for this week is Chapter 8, 9 and 10 in core reading text
Further reading
• Baron, R. (2004). ‘The Cognitive Perspective: A Valuable Tool for Answering Entrepreneurship’s Basic “Why” Questions’. Journal of Business Venturing, 19(2), pp. 221-239.
The above 3 points (in week 1) should be completed each week.
Prepare to present summative assessment in class next
X
X
X
10 Develop your opportunity: put the seven domains to work.
Objectives:
Lessons learnt What entrepreneurs and investors should do before pressing ‘Start’
Lessons learnt
X
X
X
11
12 Present summative assessment in class
Present summative assessment in class
Present summative assessment in class
Present summative assessment in class
X
X
X
X
X
X
Assessment Brief
Academic year and term: 2017/2018,Autumn Semester
Module title: Entrepreneurial Opportunity
Module code: QAB020N516A
Module Convener: Dr. Festus Edobor
Learning outcomes assessed within this piece of work as agreed at the programme level meeting Knowledge outcome:
You will be able to develop your understandings of entrepreneurial opportunities and how to exploit these for success
Intellectual /transferable skills outcome:
You will be able to consider a complex entrepreneurial issue and propose feasible alternative options for consideration.
Types of assessment: Formative Assessment:
Individual contribution to a group-based video that outlines the contents of the final summative video.Not marked but by doing the formative it will help you to do the summative, to ensure you are ‘on the right track’.
Summative Assessment(100% of course marks):
2 elements, both elements must be completed to pass.
a) Individual contribution to a group-based video.
b) Script
Assessment deadline: Video uploaded by 17th Dec 2018 by 2pm. Scripts uploaded to TurnItIn by 17th Dec 2018. Presentations take place in class in weeks 11 and 12.
Instructions for assessment
There is one marked summative assessment in this module. Before the summative assessment there is a formative assignment (not marked) which will help you to do the summative, to ensure you are ‘on the right track’.
Formative assessment
Students from a group of a maximum of 4 people. The group decides on an entrepreneurial opportunity for a business start-up. The assessment is a video and a script– both elements must be completed to pass the module.
Individual contribution to a group-based video that shows what will be included in the final summative video. Each group comprises of a maximum of 4 students. Each student chooses 1 domain from the following 4 domains (part of the 7domain model):
1. Market Attractiveness; 2.Industry Attractiveness: 3.Target segment benefits and attractiveness; 4.Competitive and Economic Sustainability.
Students will work as a group but individually developand present an outline of the contents of their chosen domain. It should be presented as a video and each group video is 5 mins long. The structure is as follows:
1 minute for the introduction
1 minute per student per domain
Followed by a Q/A and formative feedback
In addition, each student submits a script via TurnItIn, this should also include a link to the video. The script should include references.
Summative assessment(100% marks)
Individual contribution to a group-based video based on the formative assessment above. The outline produced in the formative assessment is developed further to produce the final video. Students will work as a group but individually developand present the contents of their chosen domain. It should be presented as a video and each group video is 10 mins long. The structure is as follows:
1 minute for the introduction
2 minute per student per domain
1minute conclusion
Followed by a Q/A and summative feedback
In addition, each student submits a script via TurnItIn, this should also include a link to the video. The script should include references.
Both elements must be completed to pass the module.
Indicative Marking Scheme for Individual Video:
1. Explanation of the idea’s value proposition by drawing on literature to support students’ remarks. 10%
2. Analysis of domain of the student’s choice: first, of entrepreneurial opportunity for sourcing the student’s idea, and second, of entrepreneurial development for developing the chosen idea, including an explanation of why the chosen literature is important to the student: 80%
3. Structure and content in evaluating and presenting the student’s analysis, including preparation and presentation: 10%
In addition to these summative assignments, other formative assessments may be set up in seminars to help students develop entrepreneurial skills, and these assessments will involve field trips, questions, debates, quizzes, and exercises to test students’ entrepreneurial aptitude and develop suitable skills for new venture creation.
How will your assessments be supported by your module Tutors?
1. One week’s dedicated seminar on your summative assessment(An extra class will be offered in the week following students’ last scheduled lecture)
2. Formative feedback on one draft
3. Links to the assessment throughout your seminars
4. Assignment hand-in checklist
5. Feedback on your findings in seminars
6. FAQs on Moodle
How will your work be assessed?
Students’ work will be assessed in the first instance by two subject experts who will use the marking guidelines provided in this assessment brief. When students access their marked work they should reflect on the feedback so that this canbe used it to improve future assignments.
Referencing
All students must use the Harvard System which they should already be familiar with as second-year students.
Assignment submissions
The Business School requires a digital version of all assignment submissions. These must be submitted via Turnitin on the module’s Moodle site. Submissions must be made as a Word file (not as a pdf) and must not include scanned in text or text boxes. All submissions must be submitted by 2pm on the given date.
Mitigating circumstances/what to do if you cannot submit a piece of work or attend your presentation
The University Mitigating Circumstances Policy can be found on the University website – MitigatingCircumstances Policy
Marking and feedback process
Between students handing in their work and then receiving feedback and marks within 20 days there are a number of quality assurance processes that we go through to ensure that students receive marks which reflects their work. A brief summary is provided below.
• Step One – The module and marking team meet to agree standards, expectations and how feedback will be provided.
• Step Two – A subject expert will mark your work using the criteria provided in the assessment brief.
• Step Three – A moderation meeting takes place where all members of the teaching and marking team will review the marking of others to confirm whether they agree with the mark and feedback
• Step Four – Work at Levels 5 and 6 then goes to an external examiner who will review a sample of work to confirm that the marking between different staff is consistent and fair
• Step Five – Your mark and feedback is processed by the Office and made available to you.
FINAL MARK:
FEEDBACK FOR STUDENTS AGAINST THE CRITERIA:
STOP e.g. relying upon descriptive and subjective statements
START e.g. drawing upon more evidence and references
CONTINUE e.g. to work to the guidelines for presentation and covering each element required; using the Harvard reference approach
