Some rubric
Criteria Ratings Points
Evidence of research 40% Comments
There is hardly any reference to sources of information throughout the Report.
There were 4 references listed. 12 / 40 pts
Considered analysis using relevant theory and frameworks 40% Comments
The three STEEPLE factors analysed were (I think) Ethics, Legal and Technology. The analysis was limited in its scope.
Only one Porter’s Five Forces factor was analysed – and that was very limited in its content too.
No Appendices were attached to the Report.
The three Business Functions critiqued were: Marketing; Facilities ; and Operations. Little incisive commentary is made about any of them. 15 / 40 pts
Presentation and structure 10% Comments
The Introduction was brief, and with no data provided (eg sales, number of employees etc)
The Conclusion lacked clarity and incisiveness.
The general presentation style was uninspiring. 4 / 10 pts
Harvard referencing 10% Comments
The 4 references were not listed in alphabetical order. 3 / 10 pts
OVERALL STRENGTHS Comments
The work submitted demonstrated some awareness and understanding of the subject matter. — / 0 pts
AREAS FOR IMPROVEMENT Comments
More research needs to be undertaken. — / 0 pts
ACTION POINTS FOR FUTURE Comments
Ensure in the future, that you follow the Summative brief accurately. Ensure that you upload on time! — / 0 pts
Total points
