Questions:
1 How does the concept of ‘economies of scope’ help to explain Disney’s diversification strategy?
2 What are the pros and cons for Disney of operating television and cable networks?
3 In 2009 Disney announced that it had acquired Marvel Entertainment, a comic book and action hero company for $4billion. How would you evaluate the value-creating potential of this decision?
4 What are the key challenges Disney’s senior managers face in running such a diverse set of businesses?
Provide detailed responses giving reasons to the above questions using wider reading, strategy content, theory & terminology.
