Fifa VS PES
Pick two games with each at a different company. Write:
1. Short description of the company
2. Would you say the company has been successful? Why or why not?
3. Pick a game made by the chosen company. Short description of the game to help me
understand.
4. What competitive advantage, if any, was the company utilizing for this game?
Remembering that competitive advantage is temporary, does the game still hold that
competitive advantage for this title? For other titles? If they don’t have any forms of
competitive advantage, how did that impact the game’s release?
5. What game is the biggest competitor of this game? Why do you think that?
6. What game is the biggest in this genre currently? Is this the same as the biggest
competitor of this game?
7. What trade-offs, if any, have the developers taken with the game to protect themselves
from competition? (I want to see an actual trade off here. i.e. They did x so they could not
do y, but competitors couldn’t do x.)
8. Do a five forces analysis of the company. List whether each force is strong or weak on
the company at hand. Explain why for each force.
9. What is the target demographic for this game? Use the categories discussed in class, pick
the relevant ones, and explain why that is the target demographic.
10. What is the target psychographic for this game? Use the categories discussed in class,
pick the relevant ones, and explain why that is the target psychographic.
11. Define the total addressable market for this game. Give an estimate, using proxies if
needed, of the market size for this game.
12. Estimate the percentage of the market size that this game has. Why did you use those
proxies?
13. What is the revenue model of this game? Does the revenue model reinforce the business
model? What would you change about the revenue model to make it better?
14. Give an estimate, using proxies if needed, of the amount of revenue made on this game.
This does not have to be right, I just want to see your thought process for how you got to
the final number. Use multiple sources to back up your answers. You should pick a
game where you can find this information.
15. What emotions does the game try to evoke from the player to get them to either keep
playing or spend money on the game?
16. What business aspects of the product or company would you change to make the game
have a higher profit margin? (Note: That does not say increase revenue, it says have a
higher profit margin.)
17. Tell me about another game the company has made. How do the two games showcase the
company’s business strategy?
18. Tell me some facts about the company.
19. Is this a company where you would want to work? Why or why not?
FAQ:
• How should I write this paper? Please number your answers like above. Please do not
write one sprawling paper. Do not write conversationally though. This is still an
academic paper.• Citations? Please include links to facts and research you have done as footnotes1. No
need to do MLA citations though, business world don’t care about that.
• What should I definitely NOT do? If you do the same game as another classmate, both
of you will fail. You can do the same company however.
• What are you sick of reading about, Seven? I personally don’t want to read about any
Battle Royale games.
• What’s a mistake people made last year that I should avoid? Please make sure the
company you are writing on is ACTUALLY the company who made the game.
• What if I don’t understand a topic from class? If you don’t fully understand a topic, go
back and reread the readings. If you still don’t understand a topic, set up a time to meet
with me.
• When should I start this paper? Don’t wait until the night before to start this paper.
• What does an A+ paper look like? An A+ paper will use facts, research, evidence, terms
from class and class learnings. Remember that this is a paper about the business of the
company and the games.
• What should I submit? Please submit a .doc or .docx. Don’t submit a .pdf.
• Let me know if I made any errors and I will
• If you have any questions, don’t be afraid to reach out.
• When is this paper due?!?! This paper is due on 11:59 pm, November 1st. You all
have an extra 24 hours to submit if something goes wrong (i.e. Laptop dying). I will
not accept any papers past 11:59 pm on November 2nd.
1 Like this. https://www.youtube.com/watch?v=8C4ayBHTES0
