Though you identified the core competencies but you did not test them for competency using VRIN or the three tests for competency.
You did not mention as well whether those competencies fit with the external factors.
Where is your PESTLE, SWOT, or any academic model? Again the aim of the assignment is to use the academic models.
Several introductions were written; essays normally contain one introduction about the subject and then address the questions in depth.
You have poor references list. You referred many times to BSC but never touched upon it (though it is requested bluntly in the question),
You also refer to SWOT but never analyzed them.
If you had implemented some academic models, it would reflect that you know the core concepts of the model.
2nd marker
Grade and comments agreed. This needs reworking.
please don’t miss those important advices that are mentioned by the Dr. I uploaded the old one that need to be edited, also the case study and the assignment questions. Dr. comments as follows Though you identified the core competencies but you did not test them for competency using VRIN or the three tests for competency. You did not mention as well whether those competencies fit with the external factors. Where is your PESTLE, SWOT, or any academic model? Again the aim of the assignment is to use the academic models. Several introductions were written; essays normally contain one introduction about the subject and then address the questions in depth. You have poor references list. You referred many times to BSC but never touched upon it (though it is requested bluntly in the question), You also refer to SWOT but never analyzed them. If you had implemented some academic models, it would reflect that you know the core concepts of the model. 2nd marker Grade and comments agreed. This needs reworking.