Order Description
WEEK 1:
As you research General Mills, compare and contrast that company with the other food service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.
Please visit the General Mills site, and identify the company’s mission and vision, as well as their major stakeholders (you may need to interpret and/or make assumptions here, as all mission and vision statements are not crystal clear – nor are they always explicitly stated. You should note that the stakeholders aren’t simply the shareholders. “Stakeholders” include everyone and anyone who is affected by the success or failure of the company).
THREAD 2 ( Writer: Please write 1 page for this assignment with reference )
WEEK 1:
During Week 1, you are asked to address the following:
1. In Module 2, we focus on SWOT for General Mills. In order to complete a SWOT, we are required to identify and analyze the key opportunities and threats in the external environment. Then, we need to identify and analyze the company’s key strengths and weaknesses (internal analysis).
2. Evaluate the operating industry of General Mills using a minimum of two forces included within Porter’s Five Forces model:
(1) Threat of New Entrants,
(2) Threat of Substitute Products or Services,
(3) Bargaining Power of Buyers,
(4) Bargaining Power of Suppliers,
(5) Competitive Rivalry Among Existing Firms.
3. 3Using PEST, assess General Mills’ remote environment using a minimum of two PEST forces.
a) Political – Here government regulations and legal factors are assessed in terms of their ability to affect the business environment and trade markets. The main issues addressed in this section include political stability, tax guidelines, trade regulations, safety regulations, and employment laws.
b) Economic – Through this factor, businesses examine the economic issues that are bound to have an impact on the company. This would include factors like inflation, interest rates, economic growth, the unemployment rate and policies, and the business cycle followed in the country.
c) Social – With the social factor, a business can analyze the socio-economic environment of its market via elements like customer demographics, cultural limitations, lifestyle attitude, and education. With these, a business can understand how consumer needs are shaped and what brings them to the market for a purchase.
d) Technological – How technology can either positively or negatively impact the introduction of a product or service into a marketplace is assessed here. These factors include technological advancements, lifecycle of technologies, the role of the Internet, and the spending on technology research by the government.
