How consumers consume
1. Article: How consumers consume (1 page)
Assignment: Pick up one consumption activity. Use the framework in the article to analyze the consumption along 4 dimensions of consumption, and 4 dimensions of symbols
2. Case: Raga and Tanishq (1 page)
Read the case and answer assigned questions below
• Compare the current positioning of brands Raga and Tanishq.
• Can you describe the respective self-concept of consumers using the two
brands Raga and Tanishq
• What do you infer from the analysis done in TN-Exhibit 2?
• How is brand symbolism formed?
• Are there factors that differentiate the brands?
• What do you infer from the lifestyle of the respondents?
• What recommendations would you give Titan Raga
the articles can be find from online. The writer should find the article by himself. Not waiting for me. This is the website of the first article. https://douglasholt.org/wp-content/uploads/2012/01/Holt_1995_TypologyConsumption.pdf I already upload the second article .
2. Human Resources Management (HRM)
our second assignment will be to submit a paper on one of the major chapter headings in the text or, subheadings that you find of interest. The required text is: Performance Management, 3rd edition, Herman Aguinis Performance Management, 3/e 2013 | Prentice Hall | Cloth; 336 pp ISBN-10: 0132556383 | ISBN-13: 9780132556385
The paper is to consist of a separate cover page, a minimum double spaced 5 page narrative report, as well as a an additional page for a bibliography. Use no fewer than a three references, NOT including your text, which you may also cite. The Internet should Not be your only source for references.
Your research should be in sufficient depth to exceed the extent to which the text covers the material. This is a research paper, not an opinion paper. The paper should be concisely written in font size (12), grammatically correct and spell checked.
Use Modern Language Association format (MLA):. If you are unfamiliar with MLA see the following site: https://www.mla.org/ (Links to an external site.)Links to an external site.. If using the APA format, make adjustments. Be careful not to plagiarize. (All course work is to be original work completed independently).
