Paper details:
The total word amount for General explanation of theory and General explanation of methodology should be
around 400 words. The theory should apply to the practice that the company has done. I selected
Amazon.com as one competitor company, please find out one more competitor company to Coupang. For the
competitor companies. please analyze the current situations with their major distribution and explain briefly
why are the 2 companies competitors of Coupang and analyze the competitiveness between each company
and Coupang. The current situation of company Coupang in the industry should also be analyzed and a lot of
data (including primary research) must be there to support the whole essay.
Following is the example for analyzing the situation:
70 warehouse in Vietnam to expand
40% of food
Firm size (setting scene
Description of how big they are.
What’s the size of the e-commerce.
Financial position
Who the completion is (starting point)
What is coupang doing for competitors in terms of distribution channel ( geographical)
How many ware house
Data should be also illustrating in graphs
Objective 1 ( brief, data that is related to competitor. financial matrix)
The whole essay should be distribution Marketing focused
Size of the market place
E-commerce demand
Identify data on potential customer
Please find the attached file for feedback and objective and write based on the existing text called ‘Final
Draft’. You should also delete some unnecessary words from the existing one ‘Final Draft and total word
amount should be around 4500
