1. Consider the strategic environment within which Uber operates using any conceptual framework that you think is appropriate. Also, consider the firm’s resources and capabilities vs. its competitors. What new strategies can you identify based on all the above?
(35 MARKS)
1. Construct four short but relevant scenarios that could help Uber improve its group strategy over the next 20 years. What should be done under each scenario in terms of e.g. diversification, strategic alliances, mergers & acquisitions or innovation? What major strategic priorities can you identify?
(50 MARKS)
1. Evaluate the firm’s business portfolio and the strategic fit of its SBUs with Uber’s corporate strategy. What business strategies would you recommend to the Board about each of them? For your analysis, take into account the scenarios you constructed earlier.
(15 MARKS)
