Order Description
Jake Fearne, the manager of Garrett’s Magazines wants to launch a new cookery programme and is unsure as to where to air it. Three channels have expressed interest in the new programme:
Mainstream channel: the programme could be launched on a mainstream channel (ie: offered through BBC/Virgin/Sky etc)
Online channel: launch the programme on a television service which is only offered online (eg: Netflix, Amazon)
Social Media channel: launch the programme only on social media, eg: YouTube
The payoffs for each course of action depend on whether viewing figures are high, medium or low in the first year. The data in Figure Q1 gives the net payoffs (in £000s) for each course of action, given each state of nature.
Figure Q1
Course of Action
High Viewing Figures (H)
Moderate Viewing Figures (M)
Low Viewing Figures (L)
Launch on a mainstream channel
600
400
-160
Launch on an online channel
500
220
120
Launch on a social media channel
180
160
140
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