Paper details:
Question 1: (600 words)
XYZ Company is operating internationally and is faced with a challenge/problem of declining sales in all of its
markets for providing its service/product, provide the following:
A. Give a brief summary of the possible problem/challenge (use your own thoughts/ imagination), and then
explain the importance of defining the research problem with relation to the company. (15 marks).
B. Compare and contrast between the types of the nature of research enquiry (exploratory, descriptive,
Explanatory or causal), then choose the most appropriate type for the company in the question above (Q1 .A)
and explain in relation to the company and situation introduced. (25 marks)
Question 2 (500 words)
For the past eight years, your organization’s annual employee satisfaction survey has been administered by
post. Since the vast majority of the workforce now have online access, your boss has asked you to examine
the issues involved in administering future rounds of the survey online. The next round is due to take place in
three months’ time.
A. Outline the issues involved and discuss the advantages and disadvantages of online data collection for
this survey.
B. Recommend which method of data collection should be used in the forthcoming round of data collection,
giving reasons for your recommendation.
Question 3 (1000 words)
Your client regularly commissions quantitative research, but has very little experience of the sort of insight
that qualitative research can provide. Prepare a document that ‘sells’ qualitative research to this client.
Include a section on the limitations as well as the benefits. (20 marks)
Your client is a small educational organization with a very limited research budget. It needs to gather
information to help it target its core services more effectively. Develop a questionnaire that uses closed
ended questions with a variety of measurement scales to measure variables suitable to the case. (20 marks)
