Portfolio reflection 800 words , marketing plan reflection 800 words
Paper details:
Marketing Strategy and Planning Portfolio (Individual)
Worth: 35% of Semester’s Mark
Due: End of Week 13 – Sunday November 26th 2017 at midnight AEST
The portfolio assessment is a set of exercises with a final report due in week 13. It is an individual assessment
piece that is to be undertaken during the semester. It comprises of two (2) elements:
1. Newspaper Articles (25%) – no more than 800 words per submission
2. Reflective Write-Up (10%) – 1600 words
Task No ‘I: You are expected to locate five newspaper articles from local, national or international business
press over the course of the study period. You need to collect five (5) newspaper articles preferably from
different companies, newspapers and marketing issues over the next few weeks. These articles must have
been published over the course of the study period.
Each newspaper article submission must not be longer than 800 words and will address the following three
questions:
1. What are the marketing issues covered in the article? Why do you think they have arisen?
2. Who are the stakeholders? What do you think are the likely reactions by the stakeholders to the situation
the company or organisation is finding itself in?
3. How would you respond to these issues and why? Draw on strategic marketing theory to support your
answers.
It is expected that submissions will contain a copy of the full article or an easy to access link to the article.
The article needs to have the full reference presented at the conclusion of the article in Swinburne Harvard
Style referencing. You also need to reference all theory used.
The length of each submission addressing the three questions is expected to be between one to two pages.
Please note: Your portfolio of articles is not to include any articles posted and discussed online in your tutorial
group.
The newspaper article rubric is available on Blackboard.
Task No 2: Reflective Write-Up
The reflective write-up comprises of two sections: Portfolio Reflection and Marketing Plan Reflection.
1. Portfolio Reflection (800 words)
The portfolio reflection involves students’ reflecting back on their portfolio experience. i.e. the collection and
analysis of five newspaper articles over the course of the semester. In this reflection, students need to
address what marketing lessons were learnt through this experience. Students will need to use examples to
support their reflection.
2. Marketing Plan Reflection (800 words)
The marketing plan reflection involves students’ reflecting back on their marketing plan experience. i.e.
working in a team to deliver a strategic marketing plan for a client. In this reflection. students need to use
examples and address:
a) what marketing lessons they learnt through this experience;
b) what lessons they learnt from working in a team:
What worked well? Why?
What didn’t work so well? Why?
What will you do as a result of this in your next team encounter? Why?
The reflective write-up is available on Blackboard.
Portfolio Submission
The portfolio assessment is due Sunday November 26th 2017 at Midnight AEST. Your portfolio should have
the following structure:
1. Assignment cover sheet
2. Title Page
3. Table of Contents
4. Reflective Write-Up statement
5. Newspaper Articles Analyses
