Order Description
Selecting a brand of your own choosing (but excluding any brand or brands used in the group
assignment), audit and analyse the social media strategy of your selected brand and suggest
ways in which your selected brand might develop its social media strategy in the short to
medium term (i.e. 1-3 years).
The term ‘brand’ may be interpreted as including products, companies, politicians,
celebrities, not-for-profit organisations, or charitable organisations.
In your report select and demonstrate an understanding of relevant or
appropriate frameworks, models, concepts, theories and/or ideas drawn from the module,
from the required reading and/or from your own research.
