The Australian Retail Banking industry comprises 4 major publicly listed banks which together hold over 80% of the market share. The remaining is shared between 20 or so different smaller organisations.
You are required to –
a. Apply your understanding and concepts from micro economics, to investigate and summarise the major features which characterise the economics of firms in this industry (500 words)
b. Which of the 4 market structures best describes this industry? Explain (500 words)
c. Describe and analyse the economic and pricing policies that you would expect to find in this industry (500 words)
d. Choose one of the banks in this industry and write your policy recommendations for the pricing of its retail banking products and services (500 words)
e. Write a Conclusion including the insights you have gained from this assessment task (500 words)
