MKTG 3351 – Market Analysis Written Assignment
Your assignment is to create a new business and conduct secondary research of the market surrounding your concept.Your work will be evaluated on thoroughness and completeness, which will require five or more pages of content, plus a reference page and any attachments or exhibits. This assignment should be typed, double-spaced.
This must be a new product or service idea, not an existing company. For example, you could research the market for a children’s clothing boutique in Friendswood or a Latin-themed restaurant in Pearland.
Below are required content expectations:
• Brief description of the product or service concept.
• A description of the industry for this product or service.
• What are the trends in this industry?
• Who are themajor companies in this industry?
• What is the size of the industry?
• Where will this business be located and why?
• Provide a detailed description of target customers using relevant variables, such as age, income, sex, education, geographic location, occupation, interests, etc.
• Where are your target customers and how many are there?
• Direct competitors who are they, where are they located and what are the differentiators?
NOTE:Your research must include hard data- you need to havenumbers – not just percentages- to support your proposal.
Your overall grade will be based on the information provided regarding the Business Concept, Market, Location, Target Customer Segment and Competitors. These topics will cover 80% of your final grade. Formatting and proper citations will count for the remaining 20%.
You must have at least six references, and they should include library references, business news sources and organizations. These are required to be listed on the works cited page and should include any links to webpages. All data in your paper should be properly sourced and match a listing on the corresponding works cited page.
