Order Description
Nando’s restaurant is contemplating entering a foreign market to The Hashemite Kingdom of Jordan.
1. Critically evaluate through the use of relevant business tools and frameworks the suitability of the foreign market selected.
2. Analyse any actual or potential risks in the foreign market selected.
3. Critically analyse the mode of entry utilised/or to be utilised by the chosen company to suitably realise the opportunities available and overcome the risks in the foreign market selected.
4. Critically analyse relevant management responses that have been undertaken by the selected company to realise the opportunities offered in the market selected (including the management of its human resources; operational function; marketing and cross-cultural issues).
5. Make practical and justifiable recommendations about how the company selected can achieve/or could achieve competitive advantage in the market selected.
