Q: What will be the future profit to Security banks
Originally: Security banks earn money be brokerage fee (eternal safe fee)
Change to free brokerage fee
Why? To earn money by recommendation of fund fee rather than brokerage fee
The reason NH Security bank did this is because 3,4quarter profit is 373.9billion won which is 48.1% increase from 252.4billion won. – brokerage fee decreased 12% but financial commodity(fund) increased 36%.
Future plan: stock share decrease to 30% and increase diversity ( security, land etc)
Pros)
- Increasing new accounts – 8.28~10.31 if a person make an account by the smartphone, can get free brokerage fee for whole life.
- 61079 new account are made it’s 15time more than original account
Cons?
- Even though original customer makes the account as the same way of new customers, they have to pay 0.01% of brokerage fee.
- Brokerage fee competition increase ( KTB Security bank and 케이프투자증권 did the event too.
- Not many customers from other security banks moved than expected. Customers like to use the familiar bank system
