Promote Products and Services
ASSESSMENT TASK 3: PRESENTATION AND REPORT
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PURPOSE OF THE ASSESSMENT TASK |
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Assessment Tool |
Presentation and Report |
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| To demonstrate satisfactory completion of this Assessment Task the learner must: | Satisfactory
(S) |
Not Satisfactory
(NS) |
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Present a marketing strategy and outline a plan for the approval by the senior management team for the implementation of the new product.
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☐ | ☐ | |||||
| Overall Assessment Task Performance | Satisfactory
(S) |
Not Satisfactory
(NS) |
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| Assessment Rask 3: Presentation and Report | ☐ | ☐ | |||||
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Resources required for this Assessment |
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Trainers and Assessors are required to ensure all learners have access to:
§ use valid and reliable sources to gather information about the organisation’s products and competitors’ products § determine buyer needs and present key features and benefits of product to match needs, in accordance with organisational and legislative obligations § compare competitors’ products with own organisation’s products and communicate differences to buyer. § list sources of information for own organisation’s products and competitors’ products § explain why it is important to discuss features, benefits, strengths and weaknesses when describing products § summarise industry competitors, including products offered and potential buyer markets § outline organisational policies and procedures, relevant to the sales process § outline the key provisions of relevant legislation, regulations, standards and codes of practice that are relevant to the sales process. |
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| Instructions for Trainer and Assessors | |||||||
| This assessment task has to be conducted as per the Assessment Conditions: | |||||||
| In class | ☐ | In an Industry Workplace | ☐ | In a Simulated Industry Environment | |||
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Please read the following instructions carefully |
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§ Attendance must be recorded in the Attendance Spreadsheet § The assessment is to be completed according to the Assessment task instructions § This is an individual assessment § Trainer and Assessor are to complete the Pre-Assessment Checklist before commencing the Assessment process
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| Assessment Task Duration | |||||||
| 5 Weeks | |||||||
| Learner Evidence Submission Requirements | |||||||
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1. Presentation And Report |
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ASSESSMENT TASK 3: PRESENTATION AND REPORT
BRIEF
You are the Marketing manager at a large multinational company.
Your Chief Executive Officer plans to launch a new tangible retail product.
You have been directed to present a marketing strategy and outline a plan for the approval by the senior management team for the implementation of the new product.
ASSESSMENT INSTRUCTIONS
The completed presentation should include a written report/or PowerPoint presentation of what you are proposing including:
- An overview of the business and the new product.
- The new products Target group(s)
- Advertisement requirements and mediums you will use for promoting the new product
- Incentives and up selling ideas to encourage customer to purchase the new product
- Your unique selling point (Accompanying ‘gimmicks’ e.g. entertainment)
- Your estimated budget for the launch and development of your new product
- The new product’s Marketing strategies
- A script that a telephone sales/face to face person might use to generate purchases incorporating the above points
