Order Description
Maximum 4000 words, the following items are excluded:
• Abstracts
• Indented quotations (of more than 50 words)
• Tables
• Figures
• Diagrams
• Footnotes/endnotes used for reference purposes and kept within reasonable limits
• List of references and/or bibliography
• Appendices.”
Chapter 1: Introduction
• Explain the Case study background
• Explain the statement of the problem
• Research questions and aims and objectives
• Structure of the report.
Chapter 2: Corporate and Competitive Appraisal
• A clear analysis of the external situation, using a framework such as PESTEL
• A clear analysis of the internal situation
• Competitive analysis, considering both direct and indirect competitors
• Has the situation been analysed with a SWOT / TOWS or similar
Chapter 3: Analysis of the situation
• Market evaluation including application of analytical techniques (tools such as Ansoff, BCG and PLC)
• State the problems(Gap analysis)
• Identity 6 models from 3 subjects
• Analyse the case using the models/ theories or concepts
Chapter 4: Proposed solution to problem
• Integrated assessment of analysis generate ideas or alternative solutions
-Consider more than one possible solution for the problems
• Choose a “Best fit” solution from the options
• Make Recommendations based on this “best fit solution”
Chapter 5: Proposed solution to problem
• Provide a vision and mission for the company
• Provide an action plan that considers resource constraints
• Step for implementing the solution with justification
• You can use the 5Ws as well.
