An organization of your choice is in the process of understanding of the principles, concepts, processes and procedures associated with quality management as they want to compete in this competitive environment. The organization has decided to compete on quality basis rather than cost. You have been hired as internal quality consultant for the organisation. You are required to look at the existing quality management within the organisation, and implement a strategic quality change, ensuring the necessary monitoring evaluation systems are in place and evaluating the outcomes of the change.
Please write about Etihad Airlines Here are couple of websites you can find interested more detailed about Etihad airways Quality Strategy Management and analysis and more KPI’s and accordingly you can answer the following questions please answer these questions in very brief.
https://www.etihad.com/en-us/about-us/corporate-profile/
https://www.aspireaviation.com/2013/08/07/etihad-airways-equity-alliance-strategy/
Marketing Strategy Of Etihad Airways
Task 1
LO 1.1 / 1.2: Understand the role of operations management in an organisation
Operations management: design, management, and improvement of the systems that create an organisation’s goods or services; production of goods and services; resource procurement, conversion into outputs, distribution to Users
Strategic objectives: the importance of effective operations management; role of operations; operations strategy; quality; timing; reliability; flexibility; cost; strategic decisions
Performance management: benchmarking; targets; performance indicators; use of environmental research; the balanced scorecard; profit; growth; competitiveness; value for money
LO 1.1 Explain the importance of effective operations management in achieving organizational objectives
LO 1.2 Evaluate the success of existing operations management processes in meeting an organisation’s overall strategic management objectives
Task 2
LO 2.1 / 2.2: Understand the importance of managing quality in an organization
Quality: definitions; quality gurus; evolution of quality; product quality and service quality, 5 gaps model; benchmarking; best practice; self-assessment; vision; continuous improvement
Quality models: development eg Japanese, USA, European, Deming, Baldridge, European Foundation of Quality Management, Six Sigma; current focus, future Trends
Monitoring organisational performance: principles of models underpin organisational performance; types of performance measures and how to determine and set them; cost-benefit analysis; risk analysis; the value of a customer-focused culture; the importance of prevention rather than correction; importance of developing a continual improvement culture and how to involve others; planning, proposing, implementing and evaluating change; identifying wider implications of change within an organisation; Business Process Re-engineering (BPR)
LO 2.1 Explain the importance of effective quality management in achieving organizational objectives
LO 2.2 Evaluate the success of existing quality management processes in meeting an organisation’s overall strategic management objectives
Task 3
LO 3.1 / 3.2 / 3.3 and 3.4: Be able to plan a strategic quality change in an organisation
Planning for a strategic quality change: gap analysis; degree of change; change strategies – creating a climate of change, workforce participation, communication, stakeholder participation, action planning, timescale, agreeing roles, ensuring resources, final feasibility review; purpose; aims/objectives; resources; targets
Designing systems: process, objectives, systems and operations; layout and flow of processes; the impact of technology on operations and systems; Total Quality Management (TQM) philosophy, principles, methods and techniques
Resources, tools and monitoring systems: facilities; workforce; machinery; transportation; technology; quality systems; quality circles; ISO 9000 / EN 29000; TQM; managing and monitoring quality
Wider implications: improved business performance, corporate image, reputation, standing; competitor response; impact on other functions and departments
LO 3.1 Plan a strategic quality change to improve organizational performance
LO 3.2 Define resources, tools and systems to support business processes in a strategic quality change
LO 3.3 Evaluate the wider implications of planned strategic quality change in an organization
LO 3.4 Design systems to monitor the implementation of a strategic quality change in an organization
Task 4
LO 4.1 / 4.2 / 4.3: Be able to implement a strategic quality change in an organisation
Implementation of strategic quality change: timing; resource planning; staff training; communication; action planning; monitoring and evaluation criteria
Quality culture: self-managed teams and quality circles; matrix structures; senior management commitment; workforce commitment; workforce empowerment; partnerships with suppliers; external auditing; customer service
policies; Kaizen, continuous improvement
LO 4.1 Implement a strategic quality change in an organization
LO 4.2 Embed a quality culture in an organisation to ensure continuous monitoring and development
LO 4.3 Monitor the implementation of a strategic quality change in an organization
Task 5
LO 5.1 / 5.2: Be able to evaluate the outcomes of a strategic quality change in an organization
Evaluation of strategic quality change: monitoring and evaluation techniques; action learning; change agents; catalysts; empowerment; performance measuring; developing communication channels; task and role realignment; piloting; ice-breaking; business performance indicators; customer feedback; effect on sales and profit
LO 5.1 Evaluate the outcomes of a strategic quality change in an organization
LO 5.2 Recommend areas for improvement to a strategic quality change that align with organisational objectives
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