Reflections on Concept Applications
Due date: Week 7 at end of Tutorial.
Weighting: 20%
Length and/or format: 5 x 300 words = 1500 words in total
Details of format and content will be provided in week 2
Purpose: To encourage and refine thinking around marketing’s role in society and in organisations
Learning outcomes assessed: 1, 2, and 5
How to submit: Students are required to submit a hard copy of their papers at the beginning of the lecture and upload soft copies onto Moodle.
Assessment Task 3 Assessment Criteria:
The purpose of these tasks is to get you to relate the marketing concepts which you will learn in weeks 1 through 6 to your own experience and then to critically evaluate the marketing activity of a chosen organisation. The five weekly exercises should not be seen as separate from the final report, rather they should be seen as a cumulative experience to enable you to more effectively evaluate the marketing activities of your chosen organisation
You are required to choose ONE of the following retail organisations as the subject of your report and each week you will relate the concept taught during that week’s lecture & tutorial to a BRANDED product sold in that store. You can choose one from:
- Coles
- Woolworths
- Aldi
- Myer
- David Jones
Each week you will need to visit the same retailer and select one branded product from the total range and write how, in your opinion, that brand demonstrates the marketing concept(s) taught that week e.g. In Coles you may select Kellogs to demonstrate the concept of segmentation.
Each weekly reflection should be no more than 300 words and each reflection exercise must be clearly headed to show the concept being demonstrated. Whilst you may need to cite references in this exercise, it is not anticipated that you will need to cite extensively in this exercise.
Assessment Task 3 – MRK101 Weekly Reflections Marking Guide Rubric
Student Name……………………………………………………………………………….ID#…………………………………………………..
| Topic | Fail | Pass | Credit | Distinction | High Distinction | Max Mark | Actual |
| Critical thinking and creativity | Misunderstands key concepts. Significant errors in content, interpretation of the material. Reflection not relevant to material. | Understands key concepts but is unable to draw inferences. Information presented has some errors. | Understands key concepts and draws valid inferences. Articulately reflects ideas, opinion, and alternate approaches | Student understands the subject matter fully and all related concepts. Quality of work suggests personal reflection. Work is of excellent quality | Student understands the depth and breadth of the subject matter exceptionally well and all related concepts. Quality of work suggests high level of personal reflection. Work is of exceptional quality |
8 |
|
| Independent research and citations | Work appears to have been done quickly with little emphasis on quality. Appears to quote at times but provides no documentation | Uses minimal resources from course to complete the assignment. No integration of sources into reflection | Selects 1-2 references with limited integration of references into paper | Cites 3 or more appropriate sources to effectively integrate and assimilate material | Cites 3 or more appropriate sources to effectively integrate and assimilate material |
6 |
|
| Structure of paper | Chaotic, disorganized presentation of material. No support of predictions and inferences. | Associate, digressive, elliptical, or circular presentation of ideas. Little support of predictions and inferences. | Articulates ideas . Adequate support of predictions and inferences is provided. | Demonstrates growth and maturity of ideas. Reflections build on general knowledge-base and includes support of predictions and inferences. | Demonstrates growth and maturation of ideas. Reflections build on general knowledge-base and includes exceptional support of predictions and inferences. |
4 |
|
| Grammar, mechanics & reference citation | Frequent use of poor grammar, sentence structure, and spelling. Citations not correct | Uses correct grammar yet has some spelling and sentence structure errors. Some citations correct | Uses correct grammar. and spelling, yet has some sentence structure errors. Citations generally correct | Writes eloquently free of all grammar, spelling and sentence structure. Correct citations | Writes eloquently free of all grammar, spelling and sentence structure. Correct citations |
2 |
|
| TOTAL | 20 |
