The research paper will require students to submit 8-10 double-spaced, typed pages regarding a topic identified in the textbook (Below) or another topic relative to
this course.
Advertisement is one of the important factors when it comes to the marketing. In modern society web search engine or social network websites such as Google, Bing or
Facebook are often used as a method of advertisement. As the time past, more methods of advertising have developed and many business industries are considering the web
or internet as a method of product advertising. This research paper will be mainly focused on how Internet business is associated with marketing business, problems
created by this relationship and the things both internet business and marketing business can gain from each other. Also the research paper will include the methods
and the program used by internet business to advertise the products and how it is created. Throughout the paper we will be answering the questions such as when
advertising through social network did become famous. What are some examples of advertising through social network website? What are the steps to advertise the product
through social network website? Does the contract required? What is the existing policy of web advertisement? What methods are used by ITs to post the advertisement?
What program is used to process this advertisement method? How does the relationship between IT and the business company will affect each other?
II. MAIN TOPIC
The business relationship between advertisement business and the internet business
a. When and how the advertising through the internet became famous? What are the types of web advertisement?
– Th¬e Web first started being a “commercial endeavor” around 1997
– Around 1998 Popular sites like Yahoo could charge $30, $50, even $100 per thousand impressions to run banner ads on their pages, called banner advertising.
– There are different types of web ads starting from banner ads to unicast ads.
b. What are the process, existing policy and requirements of web advertisement?
– The contract may have different terms and conditions, rates and fee and service depending on the website.
– Advertiser may go through specific agencies or specific website without going through the agencies.
c. What methods are used by ITs to post the advertisement? What program is used to process this advertisement method?
– Different types of banner and how they are made.
d. Any expected changed.
IV. CONCLUSION
(The conclusion effectively summarizes the discussion and provides at least two recommendations for further research.)
a. The popularity of web advertisement is viral and the effectiveness of it is better than any other advertisement method. Web advertisement is not only used for
product advertisement but to promote other categories of business advertisement and personal beliefs.
b. summary of body paragraphs about the history of web advertisement, basic process, requirements and the program used for web advertisement.
c. Explain upcoming technology that has not been used but scheduled to be used as a new web advertisement method and any expected changes in requirements and the
process.
V. REFERENCES
(All sources (information and graphics) are accurately documented in APA)
a. Andrew A. Newman (2011), Brands Now Direct Their Followers to Social Media, New York Times, 06Jul2013, retrieved from
b. Guy Kawasaki (2011) How to: Launch Any Product Using Social Media, Mashable Inc, 06Jul2013 retrieved from http://mashable.com/2011/03/30/product-launch-social-
media/
c. Marshall Brain(unknown) How Web Advertising Works, HowStuffWork Inc, 13Jul2013, retrieved from http://computer.howstuffworks.com/web-advertising8.htm
d. Unknown (Unknown) Guide to Online Advertizing, AdJuggler Inc, 13Jul2013, retrieved from http://www.adjuggler.com/docs/AdJuggler_guidetoonlineadv.pdf
