EMA task
Choose a specific UK retailer that you are interested in from one of the following categories:
• Grocery
• Books
• Sports goods (including clothing)
• Consumer electronics
• Health and beauty
• Children’s wear
• Clothing.
Write a report of no more than 2500 words on the module themes by focusing on your chosen retailer.
This might sound like a challenging assessment but the EMA task is broken down into four distinctive parts that build together to form your report. Note that the parts have specific requirements in terms of the style in which you should present your work. There are also guidance notes to help you complete each part.
a. Write a short introduction explaining why you are interested in this particular retailer and state why you believe this retailer makes an interesting example to explore B122’s themes.
(This part of the assessment is a personal reflection. There is no requirement to refer to academic models, theory or specific module content.)
Word count: approximately 200 words.
(8 marks)
b. Discuss how your chosen retailer operates within its market and how it competes with similar retailers.
(You might find it useful to check your understanding of the term ‘retail category’ and the materials covering retail competition in Block 1.)
Word count: approximately 300 words.
(12 marks)
c. Considering B122’s three module themes, identify how your chosen retailer is currently affected by:
• the global and international retailing environment
• sustainability and ethical concerns
• technology and retailing developments.
Word count: approximately 400 words per theme (approximate total of 1200 words).
(45 marks)
d. Using your answers from Part (c), considering the three module themes and the related issues you identified:
i. suggest how your chosen retailer might respond to each of these three themes
ii. consider what the future implications of each of the issues arising from these three themes are for your retailer
iii. make three recommendations that your chosen retailer might take to ensure their long-term success.
Word count: approximately 800 words.
(35 marks)
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