Smart Cities – Consumer Behaviour
Case study with presentation (30%)
-? PowerPoint presentation with a maximum of 20 slides including references and appendix
-? 15 minutes presentation, followed by a discussion
? Case study on consumer behavior with free choice
of topic in accordance with the lecturer
Smart Cities:
Smart cities are urban environments that take advantage of digital technology and innovation. Considering human capital, sustainability, and mobility, to mention just a few major aspects, discuss how smart cities impact on consumer behavior today and in the future.
