(1) Focus time period in the case prior to the CBS purchase of Steinway, i.e., when Steinway was still family owned. Write the three-paragraph elevator pitch for Steinway (i.e., a statement of target market, value proposition and how Steinway is unlike its competitors). Now describe how Steinway was marketed by using the headings Product, Price, Place and Promotion. (2 pages).
(2) Do you believe that the three paragraphs should change now that Messina and Kirkland has acquired Steinway? Why is that? If there is a change then provide revised version of the paragraphs. (1 page).
(3) Based on your answer to Q2, provide Messina and Kirkland with recommendations for the 4Ps of marketing (product, price, place and promotion).
(2 pages).
Note: stick with the information provided in the case. integrate and incorporate data provided in the exhibits, to support your argument. Use tables in comparing prices of the competitors, for instance, or in comparing the market share of each company.
