Strategic Marketing Assignment:

Select a success or a failure case of a company and analyze its strategic marketing elements.

In your case you need to analyze:

-Macro environmental forces that affected the company

-Micro environmental forces

-The new consumer trends

-The company’s differentiation and positioning strategy

-The industry product life cycle

– All relevant matrices covered in the material

-The company’s marketing mix

Document organization and Formatting:

• Cover page
• Table of contents
• Introduction
• Case analysis
• Conclusion
• References

In your document use Harvard referencing, don’t forget the intext citation.

The paper should be minimum of 1600 words.