Founded in 1977, Thai Union has a rich history of commitment to seafood expertise and innovation. From our beginnings as a canned tuna processor and exporter, we built our business on excellence in customer service and product quality. We now have an OEM international business and a global portfolio of consumer-favourite brands. Our ambitious growth plans are rooted in a commitment to sustainability and forward-looking innovations.
Write an essay of 1500 words that traces the changes in strategy and strategic direction over the last ten years for the Thai Union.
Relate these changes to any changes in strategic leadership, structure, culture, market forces and environment.
The essay should consider the role of the business functions (marketing, operations, management, human resources management and accounting/finance) in the success or otherwise of the organisation.
When writing the essay, additional research on the chosen topic should be done.
