Paper details:
Based on online research, students are to evaluate Toolstation’s potential expansion strategy to Australia.
After understanding Toolstation’s vision, mission and objectives, the company structure (organisational map),
students are to analyse the external environment of the home country (UK) and the target country (Australia
(PESTEL). From this analysis students are then to identify the company’s internationalisation drivers (Yip’s key
drivers of internationalisation) and create scenarios before analysing the internal environment in terms of its
strengths, weaknesses. opportunities and threats (SWOT). Following this, students are to analyse the
cultural, administrative and political. geographic and economic/wealth distances (CAGE). As a final step,
based on the analyses conclusions are to be drawn and recommendations expressed.
please, note that it will be 8 pages in total
Toolstation company expansion to Australia
Paper details:
Based on online research, students are to evaluate Toolstation’s potential expansion
strategy to Australia.
After understanding Toolstation’s vision, mission and objectives, the company structure
(organisational map). students are to analyse the external environment of the home
country (UK) and the target country (Australia (PESTEL). From this analysis students are
then to identify the company’s internationalisation drivers (Yip’s key drivers of
internationalisation) and create scenarios before analysing the internal envornment in
terms of its strengths, weaknesses, opportunities and threats (SWOT). Following this,
students are to analyse the cultural. administrative and political, geographic and
economic/wealth distances (CAGE). As a final step, based on the analyses conclusions
are to be drawn and recommendations expressed.
Referencing should be in Harvard style.
Please, find the detailed description of the paper in the attached document
Presentation of the lecturer is also included for additional reference.
