Verizon’s Strategic Future Verizon is struggling to build an exciting, profitable future. But it faces significant strategic challenges. The company has made various media-related acquisitions in recent years, topped off by its purchase of Yahoo in 2016. The $4.8 billion Yahoo acquisition is supposed to build its digital media and advertizing businesses. Yahoo has experienced falling sales and a shrinking employee total. Its true financial value has been disputed because of its weak position in the market. Separate from the Verizon acquisition, Yahoo will sell 3,000 patents.
Determine where Verizon is headed strategically. This long-established, profitable company needs a clear strategic direction, developed by you: • Where is Verizon going in the next three years? • How can it get there?
