Write a single 3000 word report on the following:
1. Whilst synthesizing and applying your academic reading, to information you find about Privately, carry out a ?Life-cycle? study of the business, which critically analyses its development, from its past (including conception) to the present.
(2000 words).
2. Then continue with a discussion on PrivateFly?s future growth potential that takes into consideration the possible difficulties that might be faced managing this.
(1000 words).
Throughout, be sure to define your terms as you go.